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The Army enlists Consolidated for image overhaul

The Army has brought in Consolidated Communications to support the launch of a new CD-ROM designed...The Army has brought in Consolidated Communications to support the launch of a new CD-ROM designed to challenge traditional images of the Army s role. Consolidated will concentrate on targeting the youth press and has plans to co-ordinate the launch with a specific tabloid, while the Army ...

F-H and Shandwick set to fit Palm in Asia

The Army Cadet Force s volunteer PR unit has bagged its first candidate in its latest recruitment...The Army Cadet Force s volunteer PR unit has bagged its first candidate in its latest recruitment drive. Major Kevin Traverse-Healy has been appointed to the role of deputy chief of public relations, reporting to Lt Col Martin Newman, chief of PR. He will be responsible for 14 regional PR ...

DTI appoints FH to promote its IT awareness drive

Fishburn Hedges has been picked by the Department of Trade and Industry to recruit an army...Fishburn Hedges has been picked by the Department of Trade and Industry to recruit an army of accredited advisers as part of the Government s plans to encourage businesses to become more competitive by taking full advantage of IT. The fees for the programme - known as the Adviser Skills Initiative ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

company EDS works for the British Government, Army and Navy but was still perceived as being American ...

 

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