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Army takes on Adidas and Nike with launch of trainers

LONDON - The Army is taking on the likes of Adidas and Nike with a new trainer developed...and bears the Army's famous crossed-swords logo under the tongue, goes on sale this weekend and is priced ... of moves by the Army to harness un-used resources for commercial benefit. Profits from the shoe will go back to the division that developed it, the Army Physical Training Corps. David Hinde, managing ...

Barmy Army set for clothing line

The Barmy Army, England's unofficial cricket supporters' club, is to build on the sport's rising...The group, membership of which is free, is in talks with a major supermarket about selling shirts, headgear and shorts from this winter. The Barmy Army already sells clothing via direct channels including ... organiser, Paul Burnham, said a move onto the high street would mark a major expansion. The Barmy Army ...

Swiss Army Knife brand plots Royal Wedding campaign

Victorinox, the Swiss Army Knife maker, is rolling out a sustainability driven experiential

The best of digital marketing - channel breakdown video webcast

Senior representatives of the British Army, The Economist and Match.com are among those

Retail News brief: Top Shop to launch designer range

by The Salvation Army. All profits from the Emmeline 4 RE line will go to the charity.

CLIENT OF THE WEEK: Sports fan finds niche at Nike - Jonathan Nye’s marketing skills are let loose on the brand, Richard Cook says

At first glance, an amiable former British army officer who enjoys nothing better than a spot...At first glance, an amiable former British army officer who enjoys nothing better than a spot of shooting seems an unlikely choice to fan Nike s sponsorship flame. Nike, anointed the most important clothing brand of the century by the style magazine, the Face, has grown fat on a diet of sports ...

HOTLINE

Marshall, who have won Cannes Gold Lions for their Army work and also worked on Toyota, the World Wildlife...Leo Burnett is hiring a senior creative team from Saatchi & Saatchi. Howard Willmott and Duncan Marshall, who have won Cannes Gold Lions for their Army work and also worked on Toyota, the World Wildlife Fund and Virgin Clothing, join Leo Burnett in January. ...

OPINION: Origins make Lonsdale cool for Italians but fading star for Brits

currently occupying my 2sqm of sand while surrounded by a prototypical army of lean Italian sun

OPINION: Mills on ... Gossard G-strings

OK, readers - see if you spot a trend in the last three ads reviewed in this column: Army, BT

La Senza launches Valentine's campaign for forces discount

on their purchases. Model Hodge said: "When you are in the army and you are away from your family so often, it ...

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