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Lucozade backs 'Bad Lads Army'

Lucozade Energy is to sponsor ITV's Bad Lads Army: Extreme, despite speculation that the series...The latest Bad Lads series, which begins this week, sees a group of men, some with criminal records, attempt to complete one of the most extreme courses devised by the British Army. The Lucozade deal includes broadcast sponsorship on ITV1 as well as repeats on ITV2, on- and off-air marketing and ...

NEWS: ASA slams ‘anti-social’ Territorial Army ads

with guns in an ad for the Territorial Army....The Central Office of Information has come under fire for encouraging people to experiment with guns in an ad for the Territorial Army. The latest Advertising Standards Authority report attacks the Saatchi and Saatchi poster - which showed a picture of a rifle with the headline ...

GREAT BRITISH BRANDS: Bovril - Created for the French army and used by Scott and Shackleton, Bovril

Bovril is the invention of a teetotal Scotsman, John Lawson Johnston, who turned out to be an early master of NPD and point-of-sale promotion.

Nestle 'army-debate' by Ponce Argentina

Video 1: Army Video 2: Debate ...

The best of digital marketing - channel breakdown video webcast

Senior representatives of the British Army, The Economist and Match.com are among those

TV Monitor/A Weekly look at who’s buying what and when

story involving lesbianism and the army, all of which contributed to the mass of publicity that trailed...The Investigator, starring Helen Baxendale of Cardiac Arrest fame, was a drama based on a true story involving lesbianism and the army, all of which contributed to the mass of publicity that trailed the programme. There were seven advertisers in the first break: the Vauxhall Corsa, AA ...

Media: Lucozade Energy to be first sponsor of Bad Lads' Army: Extreme

GlaxoSmithKline's Lucozade Energy is to be the first sponsor of Bad Lads' Army: Extreme on ITV1

FIELD MARKETING: When that secret agent pays a visit - No sector is safe from the scrutiny of the mystery shopper. Rob McLuhan reports

Unbeknown to many shoppers, Britain s booming consumer culture is policed by a small army...Unbeknown to many shoppers, Britain s booming consumer culture is policed by a small army of secret agents who are employed by retailers to monitor the quality of their service. Few sectors are excluded from the phenomena of mystery shopping. Besides shopping in the high street, agents drink ...

Direct: Briefs

-month promotional and direct marketing campaign in conjunction with Swiss Army, maker of the famous Swiss Army...Twentieth Century Fox is supporting the video launch of X-Files: The Movie with a three-month promotional and direct marketing campaign in conjunction with Swiss Army, maker of the famous Swiss Army ... on Swiss Army and Mag-Lite products. In-store promotion, through PMA, will highlight the X-Files tie ...

Subway to create 3,000 jobs by moving beyond core fast-food outlets

its sandwiches in sports stadiums and army barracks, creating 3,000 jobs.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.