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ADVERTISING & PROMOTION: In the Army now

The British Interactive Multimedia Association awarded The British Army and Neneh Cherry its top...The British Interactive Multimedia Association awarded The British Army and Neneh Cherry its top prizes for advertising and promotion in new media. Orange won the best corporate Web site. ...

Army to fund Bravo show

, in partnership with the army....The channel will screen a series of programmes about the British Army’s attempt on the summit ... been commissioned to run during primetime on Bravo this autumn. The army will have 10-second branded ... Davison at the Army Recruiting Group. “This is a hugely significant deal for Bravo as it marks the first ...

Army ad screen test

The Army Recruiting Group has launched a new cinema-based campaign, created by Saatchi & Saatchi...The Army Recruiting Group has launched a new cinema-based campaign, created by Saatchi Sorry, but you ve just learnt your first lesson - Army officers must always act quickly. For a second chance call 0345 300 111. ...

Publicis' campaign for Army shows role of the TA in military

A new campaign from Publicis, breaking on 1 September, is designed to promote both the Army...duration. The dual promotion of the regular army with the TA is designed to reflect the latter force ... 's home life and his army life, with one also covering a TA recruit's civilian working life. Lance ...

Army takes on Adidas and Nike with launch of trainers

LONDON - The Army is taking on the likes of Adidas and Nike with a new trainer developed...and bears the Army's famous crossed-swords logo under the tongue, goes on sale this weekend and is priced ... of moves by the Army to harness un-used resources for commercial benefit. Profits from the shoe will go back to the division that developed it, the Army Physical Training Corps. David Hinde, managing ...

Interactive Works: COI - Territorial Army

This COI interactive spot for the Territorial Army (TA) is as disciplined and effective...-up process, what army life is like and what a TA soldier does. By providing this type of reassurance ... / WWAV Rapp Collins Media 38 2= COI - Territorial Army Publicis ...

Naked launches Barmy Army single

, the Barmy Army, to launch the fan club's first music single.

Army push scoops top prize at Campaign Digital Awards

LONDON - The Army's Everest West Ridge Expedition campaign took top honours at last night...The campaign, which featured an attempt by an Army team to scale the West Ridge of Mount Everest, included live video footage shot by the climbers, which was used as part of a TV and radio campaign, as well as mobile phone downloads and video podcasts. Overall, Dare received the most awards, scooping ...

Barmy Army set for clothing line

The Barmy Army, England's unofficial cricket supporters' club, is to build on the sport's rising...The group, membership of which is free, is in talks with a major supermarket about selling shirts, headgear and shorts from this winter. The Barmy Army already sells clothing via direct channels including ... organiser, Paul Burnham, said a move onto the high street would mark a major expansion. The Barmy Army ...

British Army seeks digital agency

LONDON - The British Army is seeking a new digital agency, via the Central Office of Information.... Publicis Modem will retain responsibility for the creative digital element of the British Army's recruitment marketing. The overall aim of the army's recruitment marketing strategy is to inspire and raise awareness of army careers, which have received a recessional boost as higher quality candidates consider ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.