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The age of the interim marketer

. These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ... marketing, and use interims to guide them. 'A lot of marketing departments are looking at a more flexible ...

Reckitt Benckiser hits carbon footprint target eight years early

manufacturing sites carbon neutral. RB has reached 175,000 children in 2011 through charity Save the Children, amounting to 775,000 children helped since 2003. It has also reduced its accident rate by 23 ...

What brands should know about the dark side of Facebook

media. According to data from AVG, 60% of US parents secretly check their children's Facebook accounts ...

HSBC's Chris Clark on a new era for the bank's marketing

: South-west London. Hobbies: 'I play chess competitively; I coach children's rugby, which is a big ...

How digital can turn a great story into a super-franchise

, for example, are now the new "first screen" for children. It's a manifestation of a fast-moving environment ... and books. Additionally, High School Musical began life as a Disney Channel Original Movie in 2006 and its ... children and adults has led to expansion into franchise opportunities, such as an online animated series ...

Russell Davies: Can Facebook offer quality as well as quantity to brands?

with it - it has written a blog post about it called "Memories of Friends Departed Endure on Facebook ... users dying every day, that's soon not going to be enough. There will have to be a whole department ...

Claire Beale: Forget the positioning, it's talent that counts

the departing management team. And when Exon and Collins themselves quit RKCR/Y R last autumn to launch ...

Will the Govt's comms strategy work?

hubs" that are designed to avoid duplication of messages by closely related government departments ... with making the system work. Emma Stranack, the Department for Transport's marketing chief and chairman ... pitches and, hopefully, longer, more stable relationships between government departments ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

creative department. Thompson was also arguably a trailblazer for the eventual US domination of global ...

On the Campaign Couch ... with JB

the best that your creative department has come up with over the past three weeks and the best ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.