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DIARY: 'Doing it for the kids' takes new twist at Bandai's child lending library

02 Feb 2001

's actually the children who are loaned. They go to journalists who don't have kids of their own, are out ... . The 'library' includes employees' children, kids who have helped with R&D, as well as children who have written ... . But Bandai isn't stopping at the library. It is also considering using children to supplement PR ring ...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

16 Jul 1999 | by SIMON ELLERY

-morning programme for the school holidays, the Bigger Breakfast, the Daily Mail and Kiss FM. The Karma ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

decided that the issue of bullying in schools affected the children of many of its readers. It knew ... . Pauline Kent, Countrywide Porter Novelli creative director says Tesco s Computers for Schools programme ... such as children or animals, there is still some reluctance to take on harder issues. Naturally, this stems from ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

06 Mar 1998 | by LEXIE GODDARD

CarlingNet (www.fa-carling. com) is the official web site of the Carling Premiership, the FA championship which has been backed by the Bass brand for three years. The site was launched by the Bass sponsorship department in December 1995 to provide news and information for football fans ...

MEDIA: Why even MacKenzie might not save the Mirror

30 Jan 1998 | by MAGGIE BROWN

Last Saturday my children started tussling over the Mirror, the only time I ve ever seen them show...Last Saturday my children started tussling over the Mirror, the only time I ve ever seen them show any keen interest in any paper. The reason was simple. For the first time a British ... on the inside pages. The Mirror s marketing push was supported by a big TV campaign, which alerted my children ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

13 Sep 1996 | by TOM DAWN

or interest charges; free will-writing service; discounted private medical insurance for children; pounds ...

DIARY: Dastardly phone card collectors will stoop to any level to get their prize

06 Sep 1996

and colourful, he writes in sloping hand-writing, My school has also [sic] a small club so if I could have a ... - including one from an indulgent mother requesting two cards for her children. MacDonald says: We ...

MEDIA: BRIEFS

25 Apr 1996

Barr wins promotions post The National Magazine Company has appointed Liz Barr, the ad director of its Manchester office, to the new position of deputy director of promotions reporting to Jennifer Sharp who heads the centralised promotions department which was set up in January. Prunty ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE

to the sales promotion industry s dedicated children s charity, Promoting For Children. Z is for Zoot suits ... and also the department where results are most measurable. However, companies increasingly realise that their performance doesn t begin and end with the sales department. As UK companies have been restructured ...

 

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