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Immediate Media prepares for job cuts across sales and editorial

01 Jun 2012 | by Nick Batten

possible platform for our future success. "The common theme in these proposed changes is that we ... , as the market rapidly migrates online. Additionally, there have been changes in Youth and Children ...

Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

Cup, match." He added: "The other key resonance for me is around authenticity. The Capital One Cup ...

Ikea releases Corgi-dog holder viral for the Jubilee

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Ikea is getting in on Jubilee fever with a new viral that promotes the brand's hot dog holder, which has been transformed into the shape of a Corgi.

Looking at Jubilee ads sweeping the nation

01 Jun 2012 | by Sara Kimberley

With close to 31 million people attending a Diamond Jubilee party this weekend as the nation unites to celebrate the Queen's 60-year reign, we look at a handful of Jubilee ads sweeping the country.

Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees the brand move away from its controversial "It's not for girls" campaign.

ABC provide first verification certificates for online ad providers

01 Jun 2012 | by Maisie McCabe

ComScore, AdSafe, ArtsandTV.company and Emediate have been awarded certificates from the Audit Bureau of Circulations (ABC) for their content verification tools, which ensure online ads will not be placed next to inappropriate content.

The age of the interim marketer

01 Jun 2012 | by David Benady

segment director at Mars Confectionery. 'The team at Mars are excellent and there are real stars ...

The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

' in the music industry, Pratt argues, adding: 'The same thing is going to happen within the arts world'. BP ... ? We are giving Tate Liverpool 200,000 (for the Doug Aitken exhibition) but the fund will give 1.2m ...

Ernst & Young appoints UM International for global media

01 Jun 2012 | by Maisie McCabe

International's global media planning team, their experience and capabilities. "The new media landscape ...

Public Sector: Childminders like the offer of free milk

01 Jun 2012 | by John Owens

Milk4childminders, a firm that delivers free milk to children who are in the care of registered

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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