Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.
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Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
provided is mapped on to all the internal departments and processes which create the experience ...
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back.
Think BR: Weird web culture is bigger than cheap LOLs
16 May 2012 | by Kate Miltner
, an MA dissertation submitted to the Department of Media and Communications, London School of Economics ...
Think BR: What creative businesses can learn from John Lewis
15 May 2012 | by Campbell McDonald
intellectual capital and hold key commercial relationships. A report by Cass Business School recently proved ...
How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
sell the company that provides it. Likewise, the corporate communications or corporate PR department ... audience and the brand perception. Structurally the two departments have tended to operate in separate ...
Guardian News & Media racks up nominations for AOP's 2012 Awards
10 May 2012 | by Sarah Shearman
Cranfield School of Management GNM s Return on Influence research solution - Guardian News Media ... : Twitter Analysis - Guardian and the London School of Economics InStyle's The Best Advice We've Ever Had ...
CREATIVE STRATEGY: National Trust rediscovers the joys of childhood
09 May 2012 | by Simon S Kershaw
thing, how refreshing to see the National Trust actively encouraging children to climb trees, play ...
Think BR: Online video - welcome to boom town
04 May 2012 | by Rhys McLachlan
they invest via addressable platforms such as Videology. Think Main Shopper aged 28 32 with pre-school kid who regularly purchase cereal on BOGOFs rather than 25-35 Housewives with Children . By shifting ...
Profiling the young and active in Britain
20 Apr 2012 | by Kantar Media
% of these active young people dislike Katie Price and Paris Hilton. Zac Efron of High School Musical fame ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
