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Homebase to launch TV campaign featuring Acorns Children's Hospice

Children's Hospice in the Midlands....Created by Meteorite, the 60-second TV ad shows Homebase transforming Acorns Children's Hospice ... will be used to stimulate the senses of the children, and the quieter, calmer 'Complimentary Therapy Room ... Children's Hospice was confirmed as the voters' choice. The charity offers care and support to children ...

Media Headliner: Burley eager to grab the reins at ambitious MCHI

Jessica Burley was probably one of those annoying girls at school who hung out with the mischief-makers behind the bike sheds but was chillingly organised and always had her homework done. Before she's even been given the short questions that accompany this profile (in the Q Fred the cat Most treasured ...

Diary: Web witter

- Brian George I wonder what the next step will be: "crowdsourced" marketing departments? And why stop there? What about crowdsourced IT/HR etc departments, or even finance, or is that a step too far? - Grilla Login Ad agency guys - your ideas are valued junk bonds by marketeers so what ...

Media Lifeline: Mail Online

.7 million unique users. July 2009: Hart had departed by mutual consent in the summer of 2008 but Mail ...

Close-Up: Can ISBA model connect agencies and advertisers?

this with his call for positive procurement and for marketing departments to take control of what service levels ... As budgets get squeezed, procurement departments, whose goals are at odds with marketers and agencies ...

On the Campaign Couch ... with JB

disappointed to see depart. However, she's married to one of our most important clients. Would it be suicide ...

Creativity and the art of collaboration

time." But what's really calmed things down is the dismantling of the "Fortress Creative Department ...

Close-Up: Burley unfazed by the CHI client/agency bond

and the Department for Transport have helped put Burnett on the awards map. Burley speaks enthusiastically (and ... in running the creative department, creating some standout ads, such as "Brains" for Drench, and pushing its ... the creative department a bit more pizzazz. "We may not have chosen for Ewan to leave, but the upside ...

Close-Up: Burley unfazed by the CHI client/agency bond

and the Department for Transport have helped put Burnett on the awards map. Burley speaks enthusiastically (and ... in running the creative department, creating some standout ads, such as "Brains" for Drench, and pushing its ... the creative department a bit more pizzazz. "We may not have chosen for Ewan to leave, but the upside ...

Media Perspective: Inflation could be the cause of a few client/agency splits

departments are usually well on top of pricing issues. But lack of co-ordination between planners, buyers and agency forecasting departments coupled with an over-long signing-off process can result in media plans ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.