Bilboul named group CEO in Karmarama/Crayon merger
31 May 2012 | by Anne Cassidy
chairman. The creative department is headed by the chief creative officer across the group, Dave ...
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Publicis Chemistry founders Charlton and Garton depart
31 May 2012 | by Sara Kimberley
Publicis Chemistry's managing director, Diane Charlton, and its chief executive, Joe Garton, have resigned, prompting a management restructure.
DraftFCB hires Simon White as European planning chief
31 May 2012 | by Sara Kimberley
in 2010. Following his promotion, White continued to work in the planning department on campaigns ...
British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
British American Tobacco was promoting a "school of cool" among young smokers. Action on Smoking ...
How digital can turn a great story into a super-franchise
31 May 2012
, for example, are now the new "first screen" for children. It's a manifestation of a fast-moving environment ... and books. Additionally, High School Musical began life as a Disney Channel Original Movie in 2006 and its ... children and adults has led to expansion into franchise opportunities, such as an online animated series ...
Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
with it - it has written a blog post about it called "Memories of Friends Departed Endure on Facebook ... users dying every day, that's soon not going to be enough. There will have to be a whole department ...
Lifeline: More!
31 May 2012
to be in - and usually results in chafing. August 2009: More!'s editor, Lisa Smosarski (who departs to launch Stylist ...
Claire Beale: Forget the positioning, it's talent that counts
31 May 2012 | by Claire Beale
the departing management team. And when Exon and Collins themselves quit RKCR/Y R last autumn to launch ...
Will the Govt's comms strategy work?
31 May 2012
hubs" that are designed to avoid duplication of messages by closely related government departments ... with making the system work. Emma Stranack, the Department for Transport's marketing chief and chairman ... pitches and, hopefully, longer, more stable relationships between government departments ...
The history of advertising in quite a few objects: 32 Commodore J Walter Thompson
31 May 2012
creative department. Thompson was also arguably a trailblazer for the eventual US domination of global ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
