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The age of the interim marketer

. These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ... marketing, and use interims to guide them. 'A lot of marketing departments are looking at a more flexible ...

Reckitt Benckiser hits carbon footprint target eight years early

manufacturing sites carbon neutral. RB has reached 175,000 children in 2011 through charity Save the Children, amounting to 775,000 children helped since 2003. It has also reduced its accident rate by 23 ...

What brands should know about the dark side of Facebook

media. According to data from AVG, 60% of US parents secretly check their children's Facebook accounts ...

HSBC's Chris Clark on a new era for the bank's marketing

: South-west London. Hobbies: 'I play chess competitively; I coach children's rugby, which is a big ...

Tourist numbers to dip before Olympic boost

. This then became pulled into the Department for Culture, Media and Sport's (DCMS) 'Great' campaign, which gave a ...

Helen Edwards: Lies, damn lies and 'dataviz'

. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough ... departments' sluggishness in responding to fast-changing preferences. This is equally true for some agencies ...

Kellogg boss departs as food giant kicks off global rebrand

. Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...

MTV

first creative director, Fred Seibert. For the now famous logo, Seibert called on an old school friend ...

Apple welcomes former Dixon boss with £36m 'golden hello'

Johnson, who left Apple last June to take the helm of struggling US department store JC Penney. Browett ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.