Nickelodeon UK brings out SpongeBob app
13 Jul 2010 | by Jacob Mathias
for Nick UK to test the appetite for iPhone applications with children, and SpongeBob SquarePants, being ...
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Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...". The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month ... ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ...
BT and Talk Talk partner for Digital Economy Act High Court challenge
08 Jul 2010 | by Mark Banham
as possible before lots of money is spent on implementation." A spokeswoman for the Department of Business ...
Digital Work: From brief to browser
13 May 2010
features such as schools and municipal parks. By picking up Chance Cards, players could also sabotage ...
Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
enthuses about most - a publisher-agnostic website run by an editorial board of children who decide what ...
Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
A couple of weeks ago in this column, I wrote about the missed opportunity digital seems to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ... this via undeclared discounts). Procurement departments get to report low numbers. Marketers get ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... , will be nothing out of the ordinary. Helen Edwards has a PhD in marketing, an MBA from London Business School ... . - Tesco is the market-leader in boys' schoolwear, and it's not hard to see why: its school trousers ...
Women on top
11 May 2010 | by Nicola Clark
a department store trumps the internet as the shopping destination of choice. The research also ...
Overhyped and over here?
11 May 2010 | by Nicola Clark
The iPad has received acres of media coverage, bringing with it the risk that marketing directors could end up being blinded by the hype. The flurry of activity in marketing departments would certainly suggest that there is a strong belief that the iPad's mainstream success is a foregone conclusion ...
Jeremy Lee on Media: Context is everything
05 May 2010 | by Jeremy Lee
for children, Young Krypton was hosted by GMTV correspondent Ross King. - In the years following the show ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
