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Aurasma head Martina King departs amid HP turmoil

Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

- Professor Malcolm McDonald, emeritus professor, Cranfield School of Management Weetabix bought for 1 ... at top Western Business Schools will help make China one of the world's mega markets, both ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

Q: I am reviewing my customer insight division, which, under our previous MD, doubled in size in three years. What does an insight department look like in the social era? And I note that 'foresight' is now the buzz-phrase for insight. Should I rename the division? Will Harris: I have made a ...

Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Bupa marketer McAnena departs to set up consultancy

McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a replacement for McAnena, who joined from PepsiCo. She previously held senior roles at Unilever, media agency ...

AdConnection challenges media owners to make five minute 'innovation' pitch

press and via direct email to AdConnection clients. Media sales departments from IPC Media ...

Social Brands: How to be social

'. The firm donated 150,000 to Save the Children through Street to School. MEASUREMENT - TOP TIPS ... Street to School. Strategy The main idea was to interact with customers. This began with a ... signposting users through its Facebook page and offering to donate 1 for every entry to its Street to School ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

, Youngme Moon of Harvard Business School talks about marketers 'being the human touch within a firm ...

TNT Post UK sales and marketing director departs

TNT Post UK sales and marketing director Marc Caulfield has left the company to pursue other opportunities.

CREATIVE STRATEGY: Sponsors' double fault at Wimbledon

. The headline is from the school of comparing business with athletic effort (we ll probably see a hundred ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.