British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
British American Tobacco was promoting a "school of cool" among young smokers. Action on Smoking ...
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Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
manufacturing sites carbon neutral. RB has reached 175,000 children in 2011 through charity Save the Children, amounting to 775,000 children helped since 2003. It has also reduced its accident rate by 23 ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
for life' in the relaunch of our marketing function and capabilities. Your marketing department must ... marketers come from the best schools, good families. They don't know what it is to go and live on a 25 budget and have to feed a family of four; they don't know what it is if you have three children and your ...
Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
the best schools, are unfamiliar with consumer hardship. So, Unilever shareholders, take note ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
there first. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
Skyn condom ads safe after ASA throws out complaints
02 May 2012 | by Matthew Chapman
where it could be seen by children. The posters by BLAC ran in March. They highlighted how Skyn ... school. In order to avoid offending religious sensibilities, it was also not placed near any churches ... or widespread offence. It was also deemed the ads had been placed far enough away from schools to avoid any ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
criticism was that the ad was unduly frightening and unsuitable for children. Phones4U head of brand ... -media channels, as the opinions expressed help to provide valuable insights across many departments in our ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
School graduate and juggling mother of two, is really trying to tap into. Her charm offensive at Facebook ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
