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The age of the interim marketer

01 Jun 2012 | by David Benady

. These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ... marketing, and use interims to guide them. 'A lot of marketing departments are looking at a more flexible ...

Public Sector: Childminders like the offer of free milk

01 Jun 2012 | by John Owens

Milk4childminders, a firm that delivers free milk to children who are in the care of registered

'Suck our guts out' Frubes ad escapes ASA ban

30 May 2012 | by John Reynolds

for children....", was inappropriate for children. In its defence, Yoplait argued that the Frubes brand had been advertised on TV ... that it was "light-hearted" and not offensive to children. Clearcast added that had there been accompanying visual ... some viewers might find the strapline distasteful and not want young children to hear or repeat ...

Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

. Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...

AA argues against alcohol ad ban

24 May 2012 | by Our Parliamentary correspondent

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

16 May 2012 | by Matthew Chapman

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London

We'll Call You - McVitie's Jaffa Cakes

16 May 2012

calls coming into the office and make a record, then pass the details onto the relevant department. You ...

Organix brings in Bottle PR for campaign work

15 May 2012 | by John Owens

. Organix pledges to make nutritious food for babies and young children, with a no junk promise for its ... the word go and its enthusiasm reflects our passion and drive for real good food for children. After ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

to deliver food to her home to feed her children, plus you are there week in, week out, she will buy all ... : Married with four children, living in West London. Hobbies: 'Tennis, yoga, Greenpeace - though I ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

for life' in the relaunch of our marketing function and capabilities. Your marketing department must ... marketers come from the best schools, good families. They don't know what it is to go and live on a 25 budget and have to feed a family of four; they don't know what it is if you have three children and your ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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