Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
provided is mapped on to all the internal departments and processes which create the experience ...
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Immediate Media prepares for job cuts across sales and editorial
01 Jun 2012 | by Nick Batten
, as the market rapidly migrates online. Additionally, there have been changes in Youth and Children ... s market leading pre-school business, reporting directly into Andy Marshall, group managing director ...
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
media. According to data from AVG, 60% of US parents secretly check their children's Facebook accounts ...
PR professionals urged to show caution over correspondence with media
31 May 2012 | by Matt Cartmell and John Owens
Last week, the Leveson Inquiry heard the full extent of the email, text and phone conversations between News Corporation lobbyist Frederic Michel and the Department for Culture, Media and Sport as he ... and IT departments clamping down on email correspondence across their organisation in the past year, comms teams ...
How digital can turn a great story into a super-franchise
31 May 2012
, for example, are now the new "first screen" for children. It's a manifestation of a fast-moving environment ... and books. Additionally, High School Musical began life as a Disney Channel Original Movie in 2006 and its ... children and adults has led to expansion into franchise opportunities, such as an online animated series ...
Russell Davies: Can Facebook offer quality as well as quantity to brands?
31 May 2012 | by Russell Davies
with it - it has written a blog post about it called "Memories of Friends Departed Endure on Facebook ... users dying every day, that's soon not going to be enough. There will have to be a whole department ...
Lifeline: More!
31 May 2012
to be in - and usually results in chafing. August 2009: More!'s editor, Lisa Smosarski (who departs to launch Stylist ...
Google's big debate on piracy, privacy and porn
31 May 2012
, the consensus was that individual parenting and education were the key to keeping children safe from adult ...
'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
for children....", was inappropriate for children. In its defence, Yoplait argued that the Frubes brand had been advertised on TV ... that it was "light-hearted" and not offensive to children. Clearcast added that had there been accompanying visual ... some viewers might find the strapline distasteful and not want young children to hear or repeat ...
Northern & Shell to unveil £40.2m post-tax profit
28 May 2012 | by Daniel Farey-Jones
including Dementia UK, The Alzheimer s Society, Mencap, BTCV, The Children's Food Trust, The Carers' Trust ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
