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The age of the interim marketer

01 Jun 2012 | by David Benady

. These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ... marketing, and use interims to guide them. 'A lot of marketing departments are looking at a more flexible ...

What brands should know about the dark side of Facebook

31 May 2012 | by Nicola Clark

media. According to data from AVG, 60% of US parents secretly check their children's Facebook accounts ...

Apple welcomes former Dixon boss with £36m 'golden hello'

28 May 2012 | by Nick Batten

Johnson, who left Apple last June to take the helm of struggling US department store JC Penney. Browett ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

for underprivileged children, schools, tech start-ups and the government. Most recently, Snare has been participating ... , and Alex Payne, former Bing marketing director, also departed. Subsequently, Scott Dodds, who ... and commercial marketing communication services, which Snare's department provides. This is to make sure ...

Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

for children. Maxim's task was to handle the launch in the UK at an event held at the residence of the Finnish

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

that uses sport to educate and empower children facing adversity, is a partner of Chelsea FC. Its name ...

Samsung launches social media hub for Olympics activity

18 May 2012 | by Sarah Shearman

participating in the relay in the run-up to the Olympics, to charities which help underprivileged children ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

to deliver food to her home to feed her children, plus you are there week in, week out, she will buy all ... : Married with four children, living in West London. Hobbies: 'Tennis, yoga, Greenpeace - though I ...

The Myth of Work Life Balance

09 May 2012 | by Nicola Clark

with children. This was despite the fact that the employee was straight out of college and, not only did she ... , Sandberg implores young women to be more ambitious. 'Don't make sacrifices now for children you don't even ...

Helen Edwards: How Samsung trumped Nokia

09 May 2012 | by Helen Edwards, PPA, Business columnist of the year

One day, the story of how Samsung eclipsed Nokia as the number one mobile phone brand by handset shipments will be written up as a case, to be studied by eager students at top business schools. Like all ... Business School and is a partner at Passionbrand. Follow her on Twitter: @helenedw 30 SECONDS ON ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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