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Tourist numbers to dip before Olympic boost

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

. This then became pulled into the Department for Culture, Media and Sport's (DCMS) 'Great' campaign, which gave a ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...

John Lewis partners Kuoni for first 'shop within a shop'

18 May 2012 | by Matthew Chapman

Kuoni to offer travel shop concessions in its department stores....in the customer service area, adjacent to John Lewis' Gift List departments. Technology, including iPads ... . The deal between John Lewis and Kuoni means that the department store's previous deal with travel partner ...

Center Parcs TV ad banned

16 May 2012 | by John Reynolds

that was only available in the middle of the week during school term time....part in outdoor activities and included a voiceover that said: "What would you like your children ... had to be taken in January, February or March, when most pupils are at school. In its defence ... travel periods was likely to mislead." Center Parcs admitted the deals were not available in school ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...

Boris bids for Tech City to join London & Partners

26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Under his proposition, the Tech City Investment Organisation would move its operations across from the government department for UK Trade Investment to London Partners umbrella operation. It is unclear what size of budget would be shifted into London Partners. The Tech City Investment Organisation ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

as she departed the loss-making group McCall's record at easyJet is robust. The carrier's pre ... Family Married with three children. The family lives in Berkhamsted, Hertfordshire. Hobbies Travel, reading and music. First job Teacher at Holland Park School. Favourite non-airline brand Apple ...

Why we're loving ... Tim Bret-Day photographer; David Bray collage artist

29 Mar 2012

Koons, Karl Templer, Newton, Jean-Paul Goude. Also being able to pay my kids' school fees. DB: Fear ...

Luton Airport calls in Four Communications for lobbying help

21 Mar 2012 | by John Owens

residents, MPs and the Department for Transport. Four Communications team will report to Steve Heappey ...

We'll Call You: Transport for London

14 Mar 2012

to another department within Transport for London. You need to speak to London Street, they are overseeing ... to the department in question.) Mktg Oh, hi there. I have been told that specific road lanes are to be closed ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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