Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
on your investment.' Now another grocer has just taken the plunge. Waitrose customers will no doubt ...
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CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
it was no surprise when the big grocers finally got their act together on the home delivery front. What has ...
Creating a loyal following
03 Nov 2010 | by Trevor Clawson
on sale in Britain's leading grocers were on special offer in September, the highest level of promotions ...
Tesco pushes double points offer into the summer months
16 Feb 2010 | by Joe Thomas
-fareast-language:#0400; mso-bidi-language:#0400;} The grocer has not put a date on the when the promotion ...
Valentine's Day battle heats up
10 Feb 2010 | by Joe Thomas
meal for two, a side dish for two, a choice of dessert and either a bottle of wine or J20. The grocer ...
Sainsbury's claims biggest UK loyalty scheme with Nectar
08 Feb 2010 | by Joe Thomas
its loyalty offer with the introduction last September of its "coupon at till" initiative, the grocer ...
Loyalty cards face a struggle in an era of price discounting
18 Aug 2009 | by David Benady
-strapped shoppers rein in spending. The supermarket price wars are moving battlegrounds as grocers use their loyalty ...
Waitrose to launch loyalty food club with direct and digital campaign
26 Feb 2009 | by Miranda Fitzgerald
The campaign, created by Kitcatt Nohr Alexander Shaw, features Waitrose's managing director Mark Price, the self-styled chubby grocer', inviting customers to join the food club and get more involved in the company. Club members will be given exclusive behind-the-scenes access to the development of new ...
Sainsbury's ban on non-roster field marketing reps 'not fully enforced'
12 Aug 2008 | by Richard Abbott
sales reps from its stores, according to industry experts, leading them to suggest that the grocer could
FuturePlus hands Dearden commercial role
28 Jul 2008 | by Louisa Barnett
such as The Grocer, Convenience Store and Off Licence news. She then moved to editing Timecode, a monthly B2B ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
