Advertiser of the Year: Stella Artois
15 Dec 2011
of this helped Stella stay at the very top of the beer market. According to data from The Grocer, it recorded ...
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How the Tesco brand lost its value
19 Apr 2012
sophistication; on the other, it's the clearest sandwich board outside the grocers imaginable. But therein ... that will make Tesco the nation's best-loved grocer. DEDE LAURENTINO, EXECUTIVE CREATIVE DIRECTOR, TBWA ...
Private View: Gerry Moira and Phil Chapman
14 Oct 2011
's", which sustained the brand in happier times when it really was Britain's grocer. There's something ...
Waitrose throws focus on British produce
13 May 2011 | by Ed Owen
recipe for asparagus egg dippers with smoked salmon. Ingredients will be discounted. The grocer ...
Ocado targets UK regions via outdoor campaign
30 Mar 2011 | by John Reynolds
Ocado, the internet grocer, is launching a major outdoor ad campaign as it tries to establish
CREATIVE STRATEGY: How to waste an Oscar winner
24 Mar 2011 | by Simon Kershaw
Supermarkets have been playing this game for years. Only recently, Morrisons proudly told us that its new advertising spokesperson is Andrew "Freddie" Flintoff. Is employing the lanky Lancy lad a reflection of the grocer s Northern roots? Dunno. But it seems a natural fit. In contrast, one recalls ...
Waitrose price cuts 'won't devalue brand'
28 Sep 2010 | by John Reynolds
the success of a similar commitment by Ocado, which has helped the online grocer grow its sales. ...
Sainsbury's encourages consumers to enjoy the British sunshine
01 Jul 2010 | by Joe Thomas
aimed to illustrate to consumers the grocer's efforts in sourcing quality food for its customers ...
Jamie Oliver stars in new 'Taste' ad for Sainsbury's
24 Apr 2010 | by Joe Thomas
. The campaign aims to illustrate to consumers the grocer's efforts in sourcing quality food for its customers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
