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CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

it was no surprise when the big grocers finally got their act together on the home delivery front. What has ...

Are own-brand products key to winning the supermarket price wars?

, Mike Coupe, group commercial director of Sainsbury s, said the grocer s By Sainsbury products accounted ... or cutting down on the amount consumed). UK grocers are almost unanimous in saying that consumer ...

CREATIVE STRATEGY: How to waste an Oscar winner

Supermarkets have been playing this game for years. Only recently, Morrisons proudly told us that its new advertising spokesperson is Andrew "Freddie" Flintoff. Is employing the lanky Lancy lad a reflection of the grocer s Northern roots? Dunno. But it seems a natural fit. In contrast, one recalls ...

Nielsen sells Billboard, closes two magazines

to assess the strategic fit of other publications, which include titles such as Progressive Grocer ...

Aldi launches tactical ads on back of government tax rises

preceding 29 November rose by only 4.2%, the lowest of all the grocers. Morrisons and Asda were highest ...

The Instore Index: Cadbury replaces Pampers as the top brand in Tesco, Asda, Sainsbury's and Morrisons

four grocers. ...

Asda drops Jordan from cancer charity campaign

with the public via social media marks the second time this month the grocer has harnessed the power of social ...

Ocado becomes first online grocer to launch iPhone app

LONDON - Online supermarket Ocado has launched an iPhone application that lets users order products while using the mobile device.

Waitrose to open first motorway stores

Normal 0 The grocer will open a store on the M40 near Oxford on May 1 and another on the M25 at South Mimms on May 15. They will be based at Welcome Break and for company will have the likes of Burger King, KFC and Coffee Primo. Waitrose hopes to eventually have stores in around half ...

Primark becomes no.1 value clothing retailer

According to the report Primark has consolidated its position following total sales over the Christmas period, including new store openings, of 18%. However, the report said the grocers are unlikely to give up any share of the market without a fight. Sainsbury's in particular has been intensifying its ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.