Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum
18 Apr 2012
; Morrisons may be the only 'big four' grocer not to have a consistent slogan, yet it has the sharpest ...
Search results for The Grocer
Search filters:
By Publication
- marketingmagazine.co.uk
Click 
to remove filters
Add Search Filters:
By Channel
- Ad campaign (4)
- Digital marketing (10)
- Direct Marketing (7)
- Marketing (76)
- Media (4)
- More...
- New Business (3)
- Public Relations (1)
- Research & Data (13)
- Less...
By Industry Sector
- Consumer Goods (11)
- Fashion / Clothing (6)
- Fast Food (2)
- Financial Services (2)
- FMCG (7)
- More...
- Food & Drink (32)
- Government / Non-Profit (4)
- Industry (1)
- Media / Entertainment (8)
- Retail (68)
- Technology (3)
- Travel / Leisure (1)
- Less...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
role as a premium food retailer with a growth in shoppers using Simply Foods as their main grocer ...
Morrisons to launch first supermarket magazine iPad app
09 Mar 2012 | by Matthew Chapman
Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle than recipes. Several supermarkets have iPhone apps, but are yet to fully exploit the iPad's larger screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ...
Retail revival 'illusory' after disappointing February, says BRC/KPMG
06 Mar 2012 | by Matthew Chapman
. Citigate Dewe Rogerson forecasts grocer Morrisons will report a 6% year-on-year rise in profit ...
Tesco shifts UK number two out of role
02 Feb 2012 | by John Reynolds
to fall by 16%, knocking 5bn off the grocer's stock market value. Robbins was number two to Tesco UK ...
Brand Builder: Virgin Money
19 Jan 2012 | by Alex Brownsell
to be with a 'proper bank'. The grocers who have come into the market have made hardly any impact. Credible ...
Morrisons own-brand push hit by departure of marketer Micklethwaite
23 Nov 2011 | by Gemma Charles
Street and served dishes made by well-known chefs, including Aldo Zilli. The grocer also ran a TV ...
Editor's Comment: Waitrose seeks return on loyalty
25 Oct 2011 | by Noelle McElhatton
on your investment.' Now another grocer has just taken the plunge. Waitrose customers will no doubt ...
Editor's Comment: Calorie scheme has slim chance
14 Sep 2011 | by Noelle McElhatton
. Good for the figure, but not good for grocers' bottom line. Two questions, then. Will tackling ... more. The risk is that mainstream brands and grocers will use any calorie-reduction drive as window ...
Department of Health's latest calorie counting initiative has fat chance of success
13 Sep 2011 | by Noelle McElhatton
sections of the supermarket are forbidden. Good for the figure, but not good for grocers bottom line ... , but then their products cost more. The risk is that mainstream brands and grocers will use any calorie-reduction drive ...
Additional Information
Campaign Jobs
- Contract] Digital Account Manager - Top 5 Integrated Agency - to £33k pro rata Fill Recruitment Ltd to £33k, W1
- Digital/CRM Account Director - Excellent Agency - Soho, London - to £55k Fill Recruitment Ltd to £55k + great benefits, Soho
- Customer Loyalty - Market Research Elizabeth Norman International £27000 - £70000 per annum, City of London
- Senior Account Manager - Top 5 Agency - Central London - c£35k + Fill Recruitment Ltd c£35k+, W1
- Senior Account Manager Flow Caritas £35000 - £40000 per annum, London
Most viewed
- Phones4U horror spot tops 2011's most complained about ads
- Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
- National Trust launches Wallace and Gromit ads
- M&M characters test out 'British' costumes in Jubilee ad
- 'Bigger. Fatter. Gypsier.' campaign will be investigated by watchdog
- Joint finally opens for business
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
