CREATIVE STRATEGY: How to waste an Oscar winner
24 Mar 2011 | by Simon Kershaw
Supermarkets have been playing this game for years. Only recently, Morrisons proudly told us that its new advertising spokesperson is Andrew "Freddie" Flintoff. Is employing the lanky Lancy lad a reflection of the grocer s Northern roots? Dunno. But it seems a natural fit. In contrast, one recalls ...



