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Morrisons to launch first supermarket magazine iPad app

Online grocer Ocado already has an iPad app for its magazine, which is more focused on lifestyle than recipes. Several supermarkets have iPhone apps, but are yet to fully exploit the iPad's larger screen. Morrisons' app will coincide with the redesign of the in-store magazine and will include ...

'Advertising is going to be key' this Christmas

traditionally been strong advertisers over the festive period. In the annual battle between the big five grocers ...

Hit or Miss? Doubts cast over Tesco £500m 'Big Price Drop' campaign

of thousands of items. However, according to trade magazine The Grocer in its 'Grocer 33' survey, shoppers ... that goods selected in The Grocer are open to constantly shifting price promotions that do not deliver a ... retailers seems far more robust. Asda has also consistently won the Grocer 33 over Tesco in the past year ...

Paper Round (20 May) - Which clients are advertising in the national press?

to advertise game rentals in The Daily Mirror. Tesco promotes its award wins from The Grocer in The Times ...

Waitrose throws focus on British produce

recipe for asparagus egg dippers with smoked salmon. Ingredients will be discounted. The grocer ...

UK Music chief executive Feargal Sharkey to speak at PPA Conference

Marketing Week - Centaur Media Property Week - United Business Media The Grocer - William Reed ... - XpertHR - Reed Business Information Lorraine Hendle - The Grocer - William Reed Business Media Nat ...

CREATIVE STRATEGY: How to waste an Oscar winner

Supermarkets have been playing this game for years. Only recently, Morrisons proudly told us that its new advertising spokesperson is Andrew "Freddie" Flintoff. Is employing the lanky Lancy lad a reflection of the grocer s Northern roots? Dunno. But it seems a natural fit. In contrast, one recalls ...

News International papers show advertising recovery

growth in retail advertising, particularly from the major grocers, and from the motor industry. The World ...

Paper Round (21 December) - Which clients are advertising in the national press?

in The Sun and the Daily Mail. The grocer also advertises a Christmas dinner spread in those two papers ...

Tesco to financially buoy Britain's Olympic canoeists

The grocer chose to support GB Canoeing because the Lee Valley White Water Centre, where the 2012 canoeing and kayaking events will take place, is close to Tesco's corporate headquarters. Richard Brasher, commercial and marketing director at Tesco, said: "We're proud to welcome GB's canoeists ...

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