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My YouTube ad of the week: Sushma Sagar, Banana Republic

on how to be even more outstanding and extraordinary than they already are. "What happens when you want ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing ... , 'Vorsprung durch Technik', which Chambers believes must, if anything, become even more central to its ... , but even though it's featured in our communications over the past few years, I feel it's become a bit ...

The joy of sex marketing

For many people it would be a dream job. For others, it might be considered lightweight, or even a bit embarrassing, on the CV. Yet the marketing of sex-related products presents a rare array ... -education message with a playful tone - even going as far as offering online advice about performing oral sex ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

Even with media deflation - TV is as cheap in real terms as in 1986 due to increased viewing ... a one-off campaign; you need to do a sustained campaign, which makes it even more expensive ...

Sacoor Brothers appoints Now to first UK ad account

The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai. Now will begin work on the brand's UK expansion plans to open six new stores across London and Southeast within the next year. The retailer already has a store in Westfield London ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

, to create a limited edition London-themed bottle....'Absolut London' will be on sale in Selfridges and Harvey Nichols from 1 March at a recommended ... an 'Absolut Bloody London' method of serving the drink. The limited edition design portrays London s style ... seven characters from the past who have influenced and shaped London s culture. Absolut said ...

PRWeek podcast: TripAdvisor case shows why brands must engage

Standards Authority. Discussing the issue on this week s PRWeek s podcast were James Brooke, MD ... takes swipe at Advertising Standards Authority on TripAdvisor ruling TripAdvisor under the spotlight after Advertising Standards Authority ruling ...

Flack's Week: 10 February

The PRCA members' drinks in London's flashy Corinthia Hotel saw a trail of swooning PR girls left ... the impending snowfall, staff at Ripley's Believe It Or Not! London museum had other concerns. They inched ... ) on expenses - Charlotte's Bistro, London W4 Reviewer Hannah Kapff, account director, Road Communications ...

City & Corporate: 'Mega-deals' lead to listings market lift

and details emerged of a planned £50bn merger of London-listed mining giants Xstrata and Glencore. Brunswick ... to float a new vehicle on the London stock market. However, new listing interest continues to emanate from emerging markets. One January process saw key City agencies in London pitching for the $3bn IPO ...

Think BR: Marketers should heed the Olympic clampdown

of the football venues of the London 2012 Olympics, revealed the extent of the cover up they are required ... should appreciate. Many corporate sponsors for the London 2012 Games are thought to have invested more ... by the British Olympic Association and until the end of 2012, by the London Organising Committee for the Olympic ...

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