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Aurasma head Martina King departs amid HP turmoil

25 May 2012 | by Matthew Chapman

virtual window shopping in three of its central London stores to sell F F clothes, which have ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

16 May 2012 | by Will Harris

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... and rational purpose fifty, twenty, even fifteen years ago. But for the past decade that way of doing things ... , that we are not even questioning it. I am convinced the filters that are going to be applied to that way ...

Non-sponsor brands ramp up pre-Olympics sports marketing

09 May 2012 | by Gemma Charles

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

23 Mar 2012

of the marketing guy is making you want things you didn't even know you needed. In a world where pretty much all ...

DataXu appoints Bruce Journey as international MD

20 Mar 2012 | by Daniel Farey-Jones

Journey, who was previously chief revenue officer, has taken the role of managing director, international, and will be responsible for expanding the company's presence across EMEA, Latin America and Asia Pacific. He will be based in the company's London office, which opened seven months ago ...

Marketing Guru on... getting your brand metrics spot on

02 Mar 2012 | by Will Harris

The selection of metrics can cause headaches for marketers, and even distract them from the purpose...views - even TVRs, if you are still a believer. In the outputs box go the things you seek to influence ... will not necessarily match your market share. Extraneous annoyances like pricing, distribution and even availability ...

Havas profits climb 9% to £100m

01 Mar 2012 | by Daniel Farey-Jones

and parts of Europe, and Euro RSCG London picking up Pernod s vodka brand portfolio. Havas also owns ...

Information Arts founder quits for angel investments

23 Feb 2012 | by Daniel Farey-Jones

am extremely proud of how far Information Arts has come I set out to create a gold standard for B2B ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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