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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

that even the most cautious marketer should not be afraid to go it alone. 'Whatever you do, you are only ... . She has been travelling for a year while advising a charity based in London on a product launch ...

Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... % [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ... with the Dutchman at the company's landmark London headquarters, Unilever House, to find out how the company and its ... nearly 70% (since 2009). So even our shareholders understand that. Still, every six months we have a ...

Brad Pitt to be new face of Chanel No 5

10 May 2012 | by John Reynolds

advertising campaign is expected to start filming in London this week. Previous films stars including ...

Corsodyl 'ignore' by Grey London

09 May 2012

Corsodyl, the mouthwash brand, has launched a spot by Grey London to educate people about gum

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com

: as consumers demand the highest ethical standards from brands, Polman's mission to ensure Unilever is run ...

Measuring emotional engagement through biometrics

08 May 2012 | by Keith Glasspoole

When it comes to understanding how advertising works, we know that what people feel about an ad matters at least as much as what they think about it. Indeed, what an individual feels matters more than they can express, or even be aware of. In that context, how much use can it be to ask people ...

Helen Edwards: Grand incentive to alter pack mentality

02 May 2012 | by Helen Edwards, PPA, Business columnist of the year

at Starbucks on your way in, your self-esteem is already heading south, and the working day hasn't even begun ... again. Hey, never mind the usual, standard-size latte; today, let's make it a grande. According to a ... . This holds even when price difference is neutralised. Status and obesity The most troubling conclusion ...

Skyn condom ads safe after ASA throws out complaints

02 May 2012 | by Matthew Chapman

The Advertising Standards Association (ASA) dismissed more than 20 complaints that the advertising, which also included a poster headlined "Roll on better sex", was offensive and inappropriately placed where it could be seen by children. The posters by BLAC ran in March. They highlighted how Skyn ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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