30 May 2012
| by Matt Cartmell
Pure eliminates the need for bottled water, filter machines and even the humble kettle. We were really ...
30 May 2012
| by Helen Edwards, PPA Business columnist of the year
classic volumes back in the early 80s, and even he was careful to acknowledge the contribution ...
.
Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
.
- David McCandless , the London-based author, data-journalist and information designer, whose work has ...
30 May 2012
| by Maisie McCabe
Tria Beauty, the home laser-hair-remover manufacturer, has appointed UM London to its £1m strategic...The US-based company entered the UK last year and has appointed UM London ahead of a multimedia ...
-media partnerships.
UM London was appointed to the business without a pitch. There was no incumbent, as Tria ...
by UM London will be print ads due to break in June.
Russell Place, chief strategy officer at UM ...
28 May 2012
| by Nick Batten
, including a major push into Europe, without compromising standards.
When Browett took the helm at Dixons ...
25 May 2012
| by John Reynolds
2011, the New Jersey Nets and Toronto Raptors played twice in London, the first time a regular season ...
an incredibly exciting evening of entertainment.
Where do you think the NBA brand will be in the UK in five ...
24 May 2012
| by Sarah Shearman
and Levi's last year for a series of gigs in the latter's store on London's Regent Street.
Significant ...
22 May 2012
| by Daniel Farey-Jones
.8bn.
BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ...
% [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ...
79
Standard Chartered
10,064
-16%
13
80
Red Bull
9,984
8 ...
18 May 2012
| by Jo Boyd
to meet modern day standards.
How do brands build trust?
Marketers are operating in a more ...
18 May 2012
| by Hannah Crown
was generated. Radio mentions included BBC 6 Music, Absolute Radio and Heart FM. Press included the London Evening Standard, Metro, The Guardian and The Times, as well as The Sun Online.
In total, the campaign ...
the Lego tree the number one Christmas tree in London. BBC London broadcast the weather by the tree ...