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Food & Drink: Take your hat off to Benito's tweet deal

restaurants in London - Covent Garden, Goodge Street and Oxford Circus. Unity identified the brand's target ... . The agency launched a 'Tweets for Eats' competition, encouraging offices in central London to tweet 'give me ... contacted to spread news of the promotion. To drive people in-store, Londoners received 50 per cent off ...

Apple cements most valuable brand status as UK's giants slide

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... % [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

Non-sponsor brands ramp up pre-Olympics sports marketing

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

The truth about youth: Do you know Generation Z?

in authority do not understand them, according to McCann London's head of consumer trends and insight, Dean ...

Starbucks marketer Ian Cranna on changes at the coffee chain

of Starbucks customers buying an extra shot has increased by 60%. This now comes as standard in espresso ... Wharf in the east of London to the centre of the capital that day, claims the promotion ... and current campaign is 'the people connection'. While it may appear to Londoners that there is a Starbucks ...

Locog defends role of embattled Olympic sponsors

reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas....manufactured in sweatshops in Indonesia. The article, headlined Exposed: The reality behind London ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ... at Alexandra Palace in North London. Hans Erik Tuijt, the brewer s global activation manager, said: We ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands...As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn to help fund the 9.3bn cost of the London 2012 Olympics. Call it coincidence, but a rising tide of bad ... . Disappointingly, the latest ad from the official restaurant provider to London 2012, timed for the '100 days ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ... ." As the official restaurant provider to London 2012, McDonald's is preparing to launch a 'Mascotathon' happy meal promotion this week (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville ...

Medical body calls for Olympic ban on Coke and McDonald's

and provide the nutritional information to enable our consumers to make informed choices. "At London 2012 ... staging of the Olympics and as a London 2012 sponsor, we are using our catering and customer service ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.