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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out ... such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...

Chambord makes TV debut with E4's Revenge

01 Jun 2012 | by Gemma Charles

London, aims to grow the Brown-Forman owned brand s awareness and usage among 25-34 year-old women ...

'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

that even the most cautious marketer should not be afraid to go it alone. 'Whatever you do, you are only ... . She has been travelling for a year while advising a charity based in London on a product launch ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...

Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

, suggesting that even those not traditionally in the role of organiser have been inspired by the Jubilee spirit. Even with a rather conservative estimate that each party will have five attendees that means ... , even if they aren t planning a special activity. In a demonstration of the connection ...

Citizen appointed to launch Virgin Pure water purification products

30 May 2012 | by Matt Cartmell

Pure eliminates the need for bottled water, filter machines and even the humble kettle. We were really ...

Glacéau vitaminwater in Olympic ticket Twitter giveaway

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

Olympic beach volleyball tickets and boost awareness of its status as "best mate" of the London 2012 Games....From today, people who follow Glac au vitaminwater on Twitter will have the opportunity to win 15 pairs of tickets, including an overnight stay at a London 5* star hotel. To put their hands up ... _UK handle. Glac au is planning a range of activity over the coming weeks in support of London 2012, which ...

'Suck our guts out' Frubes ad escapes ASA ban

30 May 2012 | by John Reynolds

TV ads before they air was challenged by nine viewers, who complained to the Advertising Standards ...

Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

cereal brand, although it was later cleared by the Advertising Standards Authority. Kellogg recently ...

Jordans & Ryvita calls £6m advertising pitch

24 May 2012 | by Sara Kimberley

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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