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Asda to roll out in-store summer marketing programme

2012 and the London 2012 Olympics, and will provide experiences aimed at capturing the imagination ...

Brand Health Check: French Connection

of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... in just 15 minutes in one of its other London stores last year - French Connection's recent performance ... soft furnishings, lighting, ceramics, clocks and even a limited selection of furniture. Wet April ...

Sainsbury's squares up to M&S for summer marketing face-off

's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...

Jesus hairdressing ad complaints dismissed

The Advertising Standards Authority (ASA) has rejected complaints about a regional press ad

Think BR: Innovating in service markets

corrections or rebalances than modernisations. And even some of the most radical innovations are concerned ...

Burberry boosts digital approach with interactive campaign

celebrations and the build-up to the London 2012 Olympics. Shot in Greenwich, London, at the site ... that the campaign "celebrates our brand and London through imagery, film, music, weather and our iconic outerwear ... user generated content. The brand live streamed its London Fashion Week catwalk to its 25 ...

Apple welcomes former Dixon boss with £36m 'golden hello'

, including a major push into Europe, without compromising standards. When Browett took the helm at Dixons ...

Tesco pushes virtual clothes in small London stores

smaller central London stores, to push its F&F clothing range....The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...

Arcadia starts £4m media agency contest

JWT to handle the BHS creative account. Grey London has also worked on projects for Arcadia brands ...

Sainsbury's rapped by ad watchdog after Asda complaint

Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.