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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

that even the most cautious marketer should not be afraid to go it alone. 'Whatever you do, you are only ... . She has been travelling for a year while advising a charity based in London on a product launch ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...

Oxford Circus and King's Cross among first to receive Wi-Fi

01 Jun 2012 | by Arif Durrani

Virgin Media has named the first of the 120 London Underground stations to be Wi-Fi enabled.... Millions of commuters and visitors to London will be able to get online at Tube stations and find their way ... for their next train on the station platform or browse the web to discover the very best London has to offer this summer. Gareth Powell, director of strategy and service development at London Underground, said: "Our ...

Plusnet airs light-hearted manifesto ad

28 May 2012 | by Sarah Shearman

London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...

EDF adds brand character to Olympics reward-scheme push

22 May 2012 | by Matthew Chapman

is by Abbot Mead Vickers and set to the 1980s track, 'Take on Me'. London 2012 sponsor EDF is running ... Yous', our new character, and our partnership with London 2012, we believe this new campaign has all ...

EDF Energy 'Thank Yous' by AMV BBDO

22 May 2012

The ad, by Abbott Mead Vickers BBDO, promotes the EDF customer reward scheme, Thank Yous, which offers opportunities to win tickets to London 2012. The soundtrack is the 80s A-ha hit Take On Me . The ad was written by Andy Booth and art directed by Jim Seath. It was directed by Nick Gordon through ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... % [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

Brand Health Check: Vertu

17 May 2012 | by Kim Benjamin

, the market is shifting. Convergence is key and the iPhone is king. Even luxury consumers ignore size and call ... -fibre and gold? It's a question that is probably even more valid today. Yet, somehow, Vertu has established a ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ...

EDF unveils zoetrope campaign for Thank Yous push

11 May 2012 | by Matthew Chapman

ride at the Eden Project and a trip on the London Eye. EDF has entered a new diamond tier of prizes ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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