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Phones4U horror spot tops 2011's most complained about ads

Adam & Eve's horror-themed spot for Phones4U was the Advertising Standards Authority's most..., and have managed to maintain our efficiency, our standards of service, and the care with which we ...

Apple cements most valuable brand status as UK's giants slide

.8bn. BP fell 17% to $10.4bn, Standard Chartered fell 16% to $10.1bn but O2 suffered most ... % [in value] while the top 100 has grown by 66%. So even with the recent falls UK brands are as it were ... 79 Standard Chartered 10,064 -16% 13 80 Red Bull 9,984 8 ...

Twitter boss: UK brands 'driving ad innovation'

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ...

Nike marketing boss attacks 'institutionally analogue' businesses

of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... and rational purpose fifty, twenty, even fifteen years ago. But for the past decade that way of doing things ... , that we are not even questioning it. I am convinced the filters that are going to be applied to that way ...

Infrastructure India calls in Merlin for financial brief

Infrastructure India, a London-listed investment company focused on Indian infrastructure assets

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ... , saw ad-spend grow faster than the economy last year and predicted even better for 2012. Growth ...

Cilla Snowball named new Advertising Association chairman

move even further, faster." ...

ISBA president Woods: Marketers must shape online regulation

Speaking at the Annual IPA Members' Lunch in Shoreditch, East London, Woods urged the audience to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ... addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

- and expunge the emotional resonance the original brand engendered. Even then, it smacks of laziness ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.