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NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

10 Feb 2012 | by Daniel Farey-Jones

.20 Guardian for the first time, six months after it passed The Independent...., but it continues a sustained run for the paper. Over 12 months, its circulation has risen 82% at an apparent ... 43,315 bulk copies). The Guardian, which is due to run a campaign at the end of this month, has been ... was The Sun, and it too can boast of a big month-on-month increase. The 8.7% rise took it to 2,751,219 copies ...

National newspaper ABC figures for January 2012

10 Feb 2012 | by Staff

to result in slight monthly increases in much of the Audit Bureau of Circulations (ABC) figures today

VisitWales top marketer exits for Cardiff & Co

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Pride replaces Richard Thomas, who is leaving to take up an appointment at BBC Wales. Pride will take up his position at Cardiff Co at the end of the month. It is unclear who will replace him at VisitWales. Cardiff Co is a public-private partnership that promotes the Welsh capital and its region ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

marketing director. The 46-year-old is not the only fresh face at Audi in the UK. Last month ... -the-line campaigns and an increased focus on the digital customer journey. He observes that, while car-buyers could ... visitors each month . In response, the marketer promises to invest 'what it takes' to make customers ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

first TV campaign in 12 months to promote its Performax Intense condom, while Mates owner Ansell ...

Brands struggling to follow consumer journey online, finds IAB

10 Feb 2012 | by Sarah Shearman

bidding linked to display have caused the search market to change dramatically in the past 18 months ...

Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

-a-Porter.com attracts a global monthly audience of 3.7 million high-net-worth, fashion-savvy women, who visit the site ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

children's magazine. The monthly publication made its debut last year and is now the top-seller in the UK ... , at a rate of about 10m a month. MovieStarPlanet, which allows children to create and dress movie ... on merchandise for brands that may be just a few months old, and have an uncertain future. 'The biggest ...

Clarks launches AR campaign for Spring collection

10 Feb 2012 | by Matthew Chapman

of the month to promote its women's Spring/Summer collection.

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

10 Feb 2012 | by John Reynolds

it was to re-invest up to $400m ( 252m) in brand-building initiatives. Premier Foods has also made a similar ...

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