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On the Campaign Couch ... with JB

31 May 2012 | by Jeremy Bullmore

. Like Harry McMahan, they play it absolutely straight. It's only their observers who, entranced ...

Will the Govt's comms strategy work?

31 May 2012

well-used phrase at last week's briefing, causing one industry observer to ask: "Just how long do ...

Brand Manager of the Week: Andy Irving

30 May 2012

and free food on quiz night. What's your favourite holiday destination? Anywhere with white beaches ...

Helen Edwards: Lies, damn lies and 'dataviz'

30 May 2012 | by Helen Edwards, PPA Business columnist of the year

observed, 'a man who has carefully investigated a printed table finds that he has only a very faint ...

Richmond brand to air nude farmer ad

29 May 2012 | by John Reynolds

Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature..., meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ... and stands, which will offer shoppers the chance to try the cooked ham. Kerry Foods launched its Richmond brand into the cooked ham category in the UK in May. The Irish food manufacturer claims the product ...

Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

The plans for a fresh brand identity, announced earlier this month, have been unveiled following a decline in sales at the food company in the first quarter of 2012, which it linked to a "continued ... . Earlier this year, Kellogg was the subject of a complaint from the Children s Food Campaign over its Krave ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ...

Are you suffering from a digital eating disorder?

25 May 2012 | by Nicola Clark

I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every plate of food placed before him, before frantically uploading them to multiple social-media platforms. He took so long photographing each course, I wondered whether he planned to actually eat anything ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

strongly of late? A demand for more real and healthy food in a world that is ever more detached from nature? Sure, oatmeal is a kind of super food with its smart, slow burn sugars. But beneath that there is the drive towards simple, plain food, infused with memories of maternal love - warm comfort in a ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

, suggests Daryl Fielding, outgoing vice-president of marketing at Kraft. In the military, she observes, most ... engaging content,' observes Bramham. 'We are now working very, very quickly. It's either spin it or bin it ...

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