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The Economist develops ad network Ideas People

that celebrate long-form journalism, Pere explained. In the mix of 64 sites is US investigative journalism bi-monthly ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Sainsbury's targets mothers with Little Ones revamp

more segmented monthly Little Ones email campaign, which involves the club targeting content ...

Taming the data deluge

product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...

Data marketers should stick to subjects consumers care about

rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...

Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

New Covent Garden Food Co has come under fire after no one won its 'win a farm' competition....marketing. At least the New Covent Garden Food Co was able to find out what customers really thought ...

Royal British Legion to revamp communications programme

The Royal British Legion, the charity behind the annual Poppy Appeal, is relaunching its bi-monthly

Tesco must find a new role for Clubcard

the consumer,' observes Black. 'The big question for Tesco now is, is it still doing that?' Just as important ...

Marketers need to work on loyalty activation, research claims

these days, near-cash rewards appear more compelling than ever. "But it's fascinating to observe that what ...

Live & Breathe nets Birds Eye DM task

Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...

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