On the Campaign Couch ... with JB
31 May 2012 | by Jeremy Bullmore
. Like Harry McMahan, they play it absolutely straight. It's only their observers who, entranced ...
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In his new role, Wright will retain his existing digital duties across OMD and Manning Gottlieb OMD but also take on responsibility for the Omnicom agencies PHD, Rocket and M2M, which collectively handle clients including Sainsbury's, Kraft Foods and Estee Lauder. Wright will be responsible ...
. Like Harry McMahan, they play it absolutely straight. It's only their observers who, entranced ...
well-used phrase at last week's briefing, causing one industry observer to ask: "Just how long do ...
The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...
the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...
A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...
recognition among their peers. Based on this observation, the team proposed a campaign that put ... it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...
higher profile. However, with digital moving ever further up the food chain, and brands seeking agencies ...
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.