Media Lifeline: Mail Online
30 Apr 2010
, as the ABCe moves away from a monthly currency to a measure based on daily users. Mail Online records 2 ...
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AOL launches marketing campaign for HuffPo UK launch
06 Jul 2011 | by Sarah Shearman
AOL acquired The Huffington Post, which has around 25 million monthly users, for $315m ( 195m) in February this year. The much-trumpeted UK version of the site is launching today (6 July). It will focus on UK content but also links to material on the US portal. AOL is claiming a media first ...
Creativity and the art of collaboration
30 Apr 2010
by winning awards - yet account management, they need to make sure the client is happy." This observation ... for BMP's creative track record. As James Hamilton, a planner at McCann Erickson, observes puckishly: "Don ...
Close-Up: How Mindshare crashed the MIP party
30 Apr 2010
is rowdy but the launch is textbook. Tuesday 7am: As well as Family Food Fight, we're also here with a ...
Close-Up: Burley unfazed by the CHI client/agency bond
23 Apr 2010
, with whom he has built a strong personal as well as professional relationship, and observes that while it ... , while one inside source observed Burley's frustrations at not being given the chance to pitch for "more ...
Close-Up: Burley unfazed by the CHI client/agency bond
23 Apr 2010
, with whom he has built a strong personal as well as professional relationship, and observes that while it ... , while one inside source observed Burley's frustrations at not being given the chance to pitch for "more ...
Close-Up: Rethinking advertising's consumption economy
23 Apr 2010
seek to produce more and more food to win in a competitive market place. Individuals and communities ...
Media: All About ... Twitter's advertising model
23 Apr 2010
on Facebook. The food giant's online image took a severe dent when its Facebook page was inundated ...
Close-Up: Rethinking advertising's consumption economy
23 Apr 2010
seek to produce more and more food to win in a competitive market place. Individuals and communities ...
Media: All About ... Twitter's advertising model
23 Apr 2010
on Facebook. The food giant's online image took a severe dent when its Facebook page was inundated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
