Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account
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Paul Wright steps up to OMG UK role
31 May 2012 | by Katherine Levy
In his new role, Wright will retain his existing digital duties across OMD and Manning Gottlieb OMD but also take on responsibility for the Omnicom agencies PHD, Rocket and M2M, which collectively handle clients including Sainsbury's, Kraft Foods and Estee Lauder. Wright will be responsible ...
Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett
31 May 2012
. I'm really inspired by ... TM: General life and observing people. I love to run and think. GM ...
On the Campaign Couch ... with JB
31 May 2012 | by Jeremy Bullmore
. Like Harry McMahan, they play it absolutely straight. It's only their observers who, entranced ...
Will the Govt's comms strategy work?
31 May 2012
well-used phrase at last week's briefing, causing one industry observer to ask: "Just how long do ...
Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...
Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
-based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...
Where are the Jubilee commercials?
24 May 2012
strategy director, points out. Some observers, though, are not too sure about the US cereal giant ... it to the point of being brazen," one notes. CLIENT Paul Fraser, managing director, MH Foods "Whether ...
Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
These were just a few comments espoused by clients including Expedia, RSA and Match.com at this year's annual Media 360 conference for clients, agencies and media owners. The one word that held all these observations together was that popular, nigh-mystical and often unquantifiable thing despite ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
