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Sheffield Arena to become Motorpoint Arena

Along with the name change on the arena, the Motorpoint name and logo will appear on all the venue s tickets and advertising. The arena's website, which receives more than 200,000 monthly visits, will also be renamed www.motorpointarena.co.uk. Gary Warren, Motorpoint managing director, said: "The Sheffield Arena ...

Children's Food Campaign spoofs Change4Life ads

The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans...ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ... ". The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month. The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...

Kantar releases grocery data app

on the UK s major grocery retailers, 24 hours a day." Along with the most recent monthly data ...

Special Report: Affiliate Marketing - Battle of the brands

is not as necessary. A monthly breakdown of any sales denied and the reason would be useful, however. 6 ... : Given that commissions are approved in-house, a monthly report detailing what was confirmed ... communications, a monthly breakdown of sales declined and the reasons for declining these sales would be useful ...

Masterclass: Personalised ads

," he says. "This offset is always observed closely to ensure efficiency, and where it does ... as prospects) inaccurately because their observed behaviour has been misunderstood. "The danger is to assume ...

Whatever happened to fair play?

. Part-way through, an agency employee joined the meeting, saying: 'Oh, how come we've got this food? We ...

Helen Edwards on Branding: From checkout to grave

that work, both then and now? How can brands be so elastic? Is there something about putting food ...

Jeremy Lee on Media: Context is everything

and observation tests, and physical ability, using an army assault course. - In 1988 and 1989 a spin-off series ...

J2O

result, pubs have been forced to become more 'food-led' than 'wet-led' within this context, to offer ... closely and last week revealed a 'lighter' range for pubs, designed to complement food. Whether ... new audience. Many pubs are becoming increasingly food-led in their approach, but sickly drinks ...

Profile: In the name of the family

, behind Coca-Cola, according to Nielsen. Sales in 2009 hit 581m, beating rival Premier Foods' brand Hovis ... , identity and packaging, while Premier Foods-owned Hovis has launched its own marketing push. It is a battle ... competitors, Allied Bakeries and Premier Foods are very good and very able,' says Warburton. 'It is not hugely ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.