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From 1930s 'Brand Man' to today: the evolution of the brand manager

, suggests Daryl Fielding, outgoing vice-president of marketing at Kraft. In the military, she observes, most ... engaging content,' observes Bramham. 'We are now working very, very quickly. It's either spin it or bin it ...

Camargue founder Andrew Litchfield steps back from day-to-day role

communications at food service company Aramark. Lloyd, who has been with Camargue for 13 years and previously ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix....of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... , will give Bright Food access to extensive brand-building, technical and product-development capability ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

FIELDING, VICE-PRESIDENT, MARKETING, EUROPE, KRAFT FOODS The qualities that make a great chief ...

Is there a silver lining for brands in the fallout from the euro crisis?

this admiration further last week, observing a drift of creativity away from the West toward newer economies (see ...

Media Week launches industry projects and initiatives

to the above, except the owners have to answer the following questions on their monthly performances: example ...

Power 100: 100 to 50

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... bottles of a limited-edition ketchup via its Facebook page. Some observers have tipped Hill for a further ...

Media Week Awards revamped for 2011

At Media Week, we observe the media world changing and expanding and we know that advertising is just one part of what media owners, agencies and clients do. As a result we have revamped our awards for 2011 because we see a real opportunity for them to showcase the best of media across "bought", "owned ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...

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