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Unilever partners with News Corp and Viacom for digital content

, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

.' Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ... , then what's the purpose of life?' Favourite Unilever brand: Conimex - 'superb Indonesian food ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

of marketing being run by accountants and in observing that most Unilever marketers, because they come from ...

Measuring emotional engagement through biometrics

to ensue. Having observed where the peaks in engagement occur, we can be more confident still ...

Brand Manager of the Week: Lucy Green

. What is your favourite pub? The Black Pig in Tunbridge Wells. Lush, locally sourced food, tranquil ...

Helen Edwards: Grand incentive to alter pack mentality

After years promoting bigger pack sizes as offering better value, it appears food and drink...make for fascinating reading. People view others as having higher status when observing them choose ... and UK that shows a clear correlation between low socioeconomic status and obesity. The food and drink ... to be holed below the waterline. Whatever good things food marketers might have been doing, their pack ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

ASA appoints P&G's Donnelly and Sainsbury's Bookbinder

-operation with advertisers, agencies and media owners who are committed to observing the Advertising Codes. Follow Arif ...

When social media turns bad: dealing with negative comments

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below). 'Any brand ... and Alex Brownsell BRAND VIEW Daryl Fielding, vice-president of marketing, Kraft Foods Europe ...

Unilever to mark sustainability efforts through corporate campaign

within its food division now contain less than one-third saturated fat, while renewably energy now ...

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