28 May 2012
| by Loulla-Mae Eleftheriou-Smith
, Nexxus haircare, and Bertolli frozen food.
Deodorant brand Sure recently became the global sponsor ...
10 May 2012
| by Rachel Barnes
.'
Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ...
, then what's the purpose of life?'
Favourite Unilever brand: Conimex - 'superb Indonesian food ...
09 May 2012
| by Noelle McElhatton, Noelle.McElhatton@haymarket.com
of marketing being run by accountants and in observing that most Unilever marketers, because they come from ...
08 May 2012
| by Keith Glasspoole
to ensue.
Having observed where the peaks in engagement occur, we can be more confident still ...
02 May 2012
.
What is your favourite pub?
The Black Pig in Tunbridge Wells. Lush, locally sourced food, tranquil ...
02 May 2012
| by Helen Edwards, PPA, Business columnist of the year
After years promoting bigger pack sizes as offering better value, it appears food and drink...make for fascinating reading. People view others as having higher status when observing them choose ...
and UK that shows a clear correlation between low socioeconomic status and obesity.
The food and drink ...
to be holed below the waterline.
Whatever good things food marketers might have been doing, their pack ...
01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
30 Apr 2012
| by Arif Durrani
-operation with advertisers, agencies and media owners who are committed to observing the Advertising Codes.
Follow Arif ...
26 Apr 2012
| by David Benady
Foods Europe
Twitter feed: Reaction to Mars' Euro 2012 ad
However, it has also allowed instant ...
is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below).
'Any brand ...
and Alex Brownsell
BRAND VIEW
Daryl Fielding, vice-president of marketing, Kraft Foods Europe ...
25 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
within its food division now contain less than one-third saturated fat, while renewably energy now ...