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LONDON - The Observer has sold a media first to Oxfam in the form of a sticky note, similar to a...ad, and required investment in print technology from Guardian Newspapers. The Observer team ... other Observer Monthly magazines: Woman, Food and Music. All Response Media is the first media buyer ... to how innovative The Observer has become. "The format will be a fantastic mainstay for direct ...
LONDON - Guardian Newspapers' Observer Food Monthly has launched an online charity auction...A broad database of art and food lovers will be targeted with an HTML mailshot promoting the auction on the Observer Food Monthly website . OFM showcased culinary-inspired art pieces for top London restaurants such as Sketch and The River Cafe from high-profile contemporary artists ...
LONDON - TRG Strata is to manage reader data for The Guardian and Observer newspapers with a view...The appointment covers The Guardian and Observer list, Guardian Weekly and Money Observer lists ... by direct mail and should provide a large return on investment." The Guardian and Observer list is mainly ... , make up the majority of the Money Observer list. TRG Strata is part of the REaD Group and manages B ...
The Guardian and The Observer have set up a special unit to offer advertisers cross-media sales...The Guardian and The Observer have set up a special unit to offer advertisers cross-media sales opportunities. The Integrated Solutions Unit (ISU) will offer sales solutions across the group s web site and a new network of sites called Guardian Unlimited, which launches this autumn. The ISU ...
for The Observer. Davies, who headed up the UDV and Heinz accounts at Burnett, will be responsible for continuing...Guardian Newspapers has appointed Leo Burnett account director Rebecca Davies as marketing manager for The Observer. Davies, who headed up the UDV and Heinz accounts at Burnett ... has seen The Observer positioned as The Original Sunday . TalkSPORT parent company ...
and The Observer, which are still enjoying circulation boosts from their format changes, among the few titles...The Guardian's year-on-year circulation rose by 5.2 per cent in June to 380,211, while The Observer's increased by 6.7 per cent to 470,762. There was also a strong increase for the Financial Times, which rose 3.4 per cent to 440,598, and The Mail on Sunday, which increased its sale by 2.8 per cent ...
, The Observer, Guardian Unlimited and Guardian Weekly. Claydon Heeley's task will be to build on Guardian
the scenes observations.
Brann, which currently handles direct marketing for The Guardian Weekly , will work with CHJM on The Guardian , The Observer , Guardian Unlimited, The Guardian Weekly and Money Observer . CHJM will also be responsible for sales promotion for The Guardian , The Observer and Guardian Unlimited. The agencies ...
for The Guardian and The Observer. CHJM has worked on the account for just over three years. Its contract ... for The Guardian and The Observer. Guardian Newspapers' ad agency, DDB London, and media agency, PHD ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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