Guardian 'start happy' by Wieden+Kennedy London
06 Jan 2011
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Magazine as well as in The Independent on Sunday Review, Telegraph Magazine and The Observer Food monthly ...
It features a woman at home chatting with a loved one via the internet. She is observed by animated characters that come to life within their homes including a doll s house and a cuckoo clock. Set to the song Unchained Melody the ad ends on the characters rushing to their own computers ...
Its 'feed your family for 50 a week' challenge recommends family meals from an average of 60p per meal per person. The brand carried out research to inform the campaign, using several different children and observing them at home. This is the focus of the TV ads while the press campaign highlights ...
and Observer's coverage of the World Cup....and Observer will produce daily podcasts, match reports and will have 32 sports bloggers from every competing ...
They will be running in national press ( The Sunday Telegraph , The Observer , The Guardian ), Metro and various food publications including BBC Good Food . ...
The Observer will run a 'digital watermark' ad this Sunday as part of the campaign to promote Jay...company Def Jam UK in conjunction with The Observer, will use a full-page ad on the back cover ... s Observer review section detailing how to download the app. 'Digital watermarking' describes the process ... . The Observer ad is supported by a multi-media campaign incorporating television spots on Channel 4, Sky One ...
), as part of a New Year marketing campaign for its Guardian and Observer titles....-on-demand, in-paper, online and outdoor, to promote the Guardian and The Observer 68-page "Get fit for free" guide. The Guardian and Observer supplement includes a 36-page guide to mediation, a 24-page guide ...
and Observer's coverage of this year's World Cup in South Africa....The Guardian and Observer will be producing World Cup guides, wall-charts, match day programmes ... of newspaper sales and marketing for the Guardian and Observer, said: "Our challenge was to demonstrate ... across the world via Guardian Observer journalism in all its forms." The TV ad is being supported by a ...
Hesz pick their highs and lows, while Jason Goodman observes the action from afar.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.