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The Observer satirises TV news culture in relaunch ad

LONDON - The Observer is to promote its relaunch this Sunday with a TV ad inviting people to "pause...award-winning David C Kerr. Media planning and buying is by PHD. Observer owner Guardian News Media ...

Observer's future in doubt as part of GMG strategic review

LONDON - The future of The Observer has been thrown into question after its parent, the Guardian...title The Guardian . The Observer , which was bought by GMG 16 years ago, is understood to be losing ... Media, the division of GMG which includes both The Guardian and Observer titles. According ... that will keep the Observer moniker. A dummy edition of the weekly news magazine has already been mocked up ...

Guardian Media Group admits it is considering Observer closure

of The Observer, its Sunday newspaper, is an option as it attempts to reduce debts of close to £90 million....Report this week suggested that a closure of The Observer or its relaunch as a weekly magazine ... , The Observer s sister newspaper. GMG is owned by The Scott Trust, which was established to protect The Guardian but not The Observer . ...

Observer closes Music and Sport Monthly titles as part of major restructure

LONDON - The Observer is to close three of its monthly magazines as part of a major revamp...Observer Music Monthly , Observer Sport Monthly and Observer Woman will all close, although the Observer Food Monthly supplement will remain. The redesign will also see the newspaper be restructured as a four-section paper, consisting of news, sport, a review section and the Observer magazine ...

The Guardian calls ad pitch

Guardian News & Media is talking to agencies about a brief involving The Guardian and The Observer..., when it beat The Red Brick Road in a pitch . A year later, it won The Observer ad account from Mother ... , it created the animated "gola mondo" campaign to promote The Guardian and The Observer s coverage ...

BBH wins The Guardian brand campaign pitch

Guardian News & Media, the owner of The Guardian and The Observer newspapers, has awarded the task..." work to promote The Guardian and The Observer s coverage of the Fifa World Cup were created by Wieden ...

Guardian launches 'Start Happy' TV ad

), as part of a New Year marketing campaign for its Guardian and Observer titles....-on-demand, in-paper, online and outdoor, to promote the Guardian and The Observer 68-page "Get fit for free" guide. The Guardian and Observer supplement includes a 36-page guide to mediation, a 24-page guide ...

David Ogilvy's Wit and Wisdom

selection of his wisest and wittiest observations.

Close-Up: Can a 'New York-London' role work?

Linus Karlsson's new post at McCann has left some observers befuddled, John Tylee writes.

Guardian News & Media launches World Cup campaign

and Observer's coverage of this year's World Cup in South Africa....The Guardian and Observer will be producing World Cup guides, wall-charts, match day programmes ... of newspaper sales and marketing for the Guardian and Observer, said: "Our challenge was to demonstrate ... across the world via Guardian Observer journalism in all its forms." The TV ad is being supported by a ...

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