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Ogilvy crafts The Economist's maiden TV campaign for India
14 May 2010 | by Arcopol Chaudhuri
Till now, the weekly has been focusing its brand communication on three key cities - Mumbai, Delhi and Bengaluru (with Pune being included in the last brand campaign) using outdoor and print as media vehicles. It was observed that a large part of the Indian audience still remained untapped. Suprio Guha Thakurta, managing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
