14 Jan 1999
| by DAMIEN BLACKDEN, Press Director, Zenith
The thing about The Observer is that it should be an absolute
run-away success, given its powerful...The thing about The Observer is that it should be an absolute
run-away success, given its ...
s Weekend offering cannot have
enhanced The Observer s sales.
Roger Alton, architect of the former s acclaimed G2 section, was
therefore drafted in to deal with The Observer s circulation fall to
around ...
18 Jan 2006
| by Tim Lindsay, Chairman, Publicis UK Group
Let me declare my hand. I am a committed Observer reader. I think it is the best paper in the world.... The Observer's shift to the same format has also been smoothly achieved,
with equal improvements in content ...
it feel that The Observer's switch was
less about the reader and more about keeping those new presses hard at
it. One of the best innovations made recently by The Observer is its monthly
magazines, but I am ...
27 Feb 1997
| by MIKE HEWITT, Group editor, Marketing
translated into Sundays. I could never
get on with The Observer, which was sad as one of the first ...
never thought I would be: an
Observer reader.
I put the change down to two things: first ...
single political view, but he s done a
magnificent job in turning The Observer into a paper that I want ...
09 Sep 1999
| by PAUL BURGESS, Creative Director, Wilson
eye. Cue The Observer Review section.
It s refreshing to see a newspaper design that doesn ...
columns, allowing the page
(and me) space to breathe.
The Observer s face-lift began about three ...
26 Apr 2001
Fran Cassidy, Director of marketing, Carlton Sales
The prospect of Observer's Food Monthly and Nigel Slater's editorship of
60-plus pages of perfectly chopped and diced prose left my salivary
glands working overtime in anticipation.
The result did not disappoint. What comes across ...
13 Sep 2001
The Observer is launching a TV and poster campaign in support of
its three-week serialisation of a Billy Connolly biography appearing in
the September 16, 23 and 30 editions. TV ads, created by Ogilvy & Mather
with media by PHD, break on September 13 and will appear on ITV1 in
London ...
04 Jul 1996
The Observer will undergo a shake- up in design this week - less than a
year after a radical...The Observer will undergo a shake- up in design this week - less than a
year after a radical facelift was carried out under former editor Andrew
Jaspan.
The colour of the masthead will change from red to black and the paper s
layout will be redesigned under new editor Will Hutton.
Its ...
21 Dec 2005
The Observer is relaunching in the Berliner format from 8 January as it becomes the only full
23 Oct 2003
The Observer is launching a TV, radio and ambient campaign tomorrow (Friday) to support a 64-page
15 Mar 2001
The Observer is set to raise the stakes in the competitive Sunday market by launching a second...The Observer is set to raise the stakes in the competitive Sunday market by launching a second supplement entitled Observer Food Monthly.
The supplement will examine the culture of eating and drinking, covering gourmet travel, food scares, regular columns and celebrity-led items.
Observer Food Monthly ...
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