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Nunwood to offer in-store video observation of shoppers

by offering video observation as part of its package to retailers and brand owners....Nunwood believes the in-store video observation will help retailers to understand how consumers interact with the shopping environment. In-store cameras capture shoppers behaviour for extended ... , senior retail consultant at Nunwood, said: The inclusion of video observation alongside quantitative ...

INTERACTIVE VIEW: Tim Ashton looks at five interactive ads to see how the medium is progressing

, observed. I was enjoying the full, all-singing, all-dancing spectacular (otherwise known as interactive...You're creative, aren't you? I can tell,' Jane Marshall, Carlton Active's charming chief executive, observed. I was enjoying the full, all-singing, all-dancing spectacular (otherwise known as interactive advertising) for the first time. Somewhere between a sophisticated Teletext and a poor man's internet ...

Square One hires from NatMag's defunct customer unit

for three years before she helped to set up NatMag Contract in 2002. She has also worked at The Observer ... for The Guardian, The Observer and Dennis Publishing. Ryder has also worked on BAA Emporium and Berkley Homes ...

Daily Mail considers a bid for the Independent

by the Observer yesterday, with The Daily Mail and General Trust taking on the struggling Independent and its ... to take on some of the papers' back office functions, such as IT, HR and accounts. The Observer report ... , The Observer claims, even for a nominal amount, would be far cheaper than closing them down. The Independent ...

Rise in newspaper ads boosts sector at start of 2010

. The Guardian and sister title The Observer showed year-on-year declines of more than 20% in the 12 months ... increase between December 2009 and January 2010. The Observer fell 23% year on year, registering 725 ... The Observer last year, which Mckelvie claimed might have "spooked some advertisers". Yet GN M was not alone ...

Nexus Productions takes on Sylvester as producer

Sylvester has more than 12 years' experience in advertising and music video production. Her commercials experience includes working with advertising agencies Lowe and Mother and production companies @Radical Media and One Small Step. Sylvester has worked on client briefs from The Observer, Coca ...

WPP to axe thousands of jobs in Europe and North America

Normal 0 Sir Martin Sorrell, chief executive of the group, held budgetary meetings with divisional heads in November and December. The Observer quotes a company insider who said that where staff costs exceeded 60% of revenue, WPP businesses were expected to "trim back" on employee numbers to meet ...

Emap to lend money to buyers to keep auction on track

consumer magazines division, according to The Observer yesterday. Sanoma publishes more than 300 titles ...

Gruner & Jahr and Lagardere join hunt for Emap

The Observer claims that in addition to the two publishers, its own parent company Guardian Media Group has discussed a joint bid, with private equity firm Apax, for some of Emap s radio assets. Gruner Jahr has no presence in the UK, but owns 90 magazines, one newspaper and 26 websites in most ...

Heinz Farmers' Market soup commercial cleared by ad watchdog

magazine, The Grocer and The Observer Food Monthly. Heinz argued that consumers understood that farmers ...

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