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The Guardian and The Observer are increasing their efforts to win a larger share of the fashion...The Guardian and The Observer are increasing their efforts to win a larger share of the fashion and beauty market with the appointment of a dedicated account manager, Naomi Settatree. Settatree, who joins from outdoor sales house TDI, where she specialised in fashion and beauty clients ...
erupted last week. The Observer appeared to be the only publication consistently publishing in letter...Rational behaviour appeared to have been forgotten by the press as the furore over GM foods erupted last week. The Observer appeared to be the only publication consistently publishing in letter form, informed, rational and largely favourable opinion. There is no doubt that the spectre ...
The Observer has confirmed that it is to launch a monthly sports magazine, Observer Sport Monthly...The Observer has confirmed that it is to launch a monthly sports magazine, Observer Sport Monthly. The 68-page title will appear both as a supplement and as a standalone title on newsstands.The launch will be supported by a campaign by Ogilvy, covering TV, radio, posters and promos. It aims ...
to getting re-elected. The Observer on 16 March had him top of a league table of incompetent and accident...After the row over meat hygiene and the suppression of a report on falling standards in abattoirs, the good news for Douglas Hogg is that it probably won t go on much longer and he can turn his attention to getting re-elected. The Observer on 16 March had him top of a league table of incompetent ...
The campaign, created by Abbott Mead Vickers BBDO, draws connections between a pint of Guinness and natural scenery, including the ocean. The strapline is: You can almost taste it. The ads, which run for five weeks, will appear in The Times, The Guardian and The Observer. It will be supported by the TV ...
through the nation s BSE-hungry press is like observing a hybrid of security guard, choreographer...Watching Department of Health information director Romola Christopherson steer Stephen Dorrell through the nation s BSE-hungry press is like observing a hybrid of security guard, choreographer and mother hen. Having accompanied the minister through yet another press briefing, she shadows him ...
The feminisation of society and the workplace is seen by many observers as one of the most...The feminisation of society and the workplace is seen by many observers as one of the most significant cultural shifts of the decade. But spend any time surfing the Internet - a medium heralded ... outdated. Given that more women are using the Internet (and many observers suggest the figures ...
, observed. I was enjoying the full, all-singing, all-dancing spectacular (otherwise known as interactive...You're creative, aren't you? I can tell,' Jane Marshall, Carlton Active's charming chief executive, observed. I was enjoying the full, all-singing, all-dancing spectacular (otherwise known as interactive advertising) for the first time. Somewhere between a sophisticated Teletext and a poor man's internet ...
, focuses on supplements in national newspapers including The Sunday Times, The Observer Magazine ...
The Daily Mail and The Observer have been forceful in their support of Roche's oncology products in recent days. The Mail splashed on the fact that the Scottish Medicines Consortium, Scotland's NICE ... lottery'? Loud and clear. The Observer carried a hard-hitting editorial last Sunday on MabThera ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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