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Paper Round (29 July) - Which brands are advertising in the national press?

29 Jul 2010 | by Sarah Johnson

an offer for two free children s audio books in the Observer this Sunday. ...

GMG and Apax tee up £200m dividend from Trader Media

01 Jun 2011 | by Oliver Luft

, the division which publishes The Guardian and The Observer, increased to 37.8m. In that 12-month period ...

Porsche hands £70m global media duties to PHD

01 Jun 2010 | by Mark Banham

The account was picked up by the network after a battle against MediaCom, Starcom MediaVest Group and MPG MediaCom was thought by many observers to be the favourite to win the account because it holds the majority of the global Volkswagen media account and VW is set to merge with Porsche. However, sources ...

Helen Edwards on Branding: No clear line of insight

20 Oct 2010 | by Helen Edwards

you were making the kind of routine observation that tends to get heads nodding. They would ... it differs from an observation or finding. So full marks to GfK, which, while admitting a definition is far ... .' These are simply findings or observations. Human beings are rarely terribly surprising, so consumer research alone ...

Power 100 Marketers of 2008: 1-50

28 May 2008 | by Staff

for taking it into the next stage of its development. Those who have observed him in recent months have been ... , to The Observer account. Sands, who sits on the Guardian News and Media board, began his career in advertising ...

ISBA Conference: President spotlights online behavioural ads debate

21 Mar 2012 | by Daniel Farey-Jones

, while observing that "in general" the pressure on the government to increase new legislation regarding ...

Is there a silver lining for brands in the fallout from the euro crisis?

06 Dec 2011 | by Noelle McElhatton

this admiration further last week, observing a drift of creativity away from the West toward newer economies (see ...

Media Week Awards revamped for 2011

13 May 2011 | by Jeremy King

At Media Week, we observe the media world changing and expanding and we know that advertising is just one part of what media owners, agencies and clients do. As a result we have revamped our awards for 2011 because we see a real opportunity for them to showcase the best of media across "bought", "owned ...

CREATIVE STRATEGY: VW feels The Force

10 Feb 2011 | by Simon S Kershaw

in the automotive sector, VW has a long history of turning wry observation into warm and witty communications ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

observed that in Q2 there has been a global return to significant spend in discretionary ad categories ...

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